25-Year Boating Industry Veteran Tapped to Fuel Growth
Fresh Snag-A-Slip News! Marinalife, a national boating lifestyle magazine, today announced that Natasha Lee-Putnam has been named Director of Sales for both the magazine and Snag-A-Slip. Formerly of Chesapeake Bay Magazine and a lifelong boater, Ms. Lee-Putnam fills a recently created position to capitalize on growth trends of Snag-A-Slip and Marinalife. She will have a national focus, leading the recently expanded sales team. Ms. Lee-Putnam will translate the company’s objectives into sales strategies to expand partner marinas, advertisers and revenue.
“I have had the honor of working with Natasha in various capacities since we started the Snag-A-Slip business,” said Dan Cowens, Founder and CEO of Snag-A-Slip. “We are thrilled to welcome Natasha to the team as Director of Sales. Her proven track record with multiple publications, along with her depth of experience in the boating industry, make her an ideal leader to continue to drive growth for both Snag-A-Slip and Marinalife. She has already had an immediate impact as boat show season kicks off.”
Snag-A-Slip and Marinalife joined forces in 2017, combining decades of boating expertise, customer service and premium content with new technology. “I am elated to join
the Snag-A-Slip and Marinalife teams. This is a unique opportunity to extend my passion for boating on a much larger scale with these diverse businesses,” Lee-Putnam said. “With more than 500,000 unique boaters engaging with Snag-A-Slip and Marinalife annually, there is so much to work with to create programming for potential partners and advertisers.”
“Bringing Natasha on board will energize our company and open new possibilities to expand services for our partner marinas and boaters. Her in-depth knowledge of publishing and strong relationship in the industry are a timely match for the excitement generated by Marinalife’s 20th anniversary. As we celebrate the magazine’s past accomplishments and turn our eyes to the future, she will be a key element in moving forward,” says Joy McPeters, Marinalife Founder. When not growing businesses, Ms. Lee-Putnam enjoys boating and spending days on the Chesapeake Bay with her family. Recently married, with two older sons, her family shares her passion for the water. Her oldest son is currently enlisted in the Navy.
For 20 years, this quarterly travel and lifestyle magazine has provided premium content and valuable services for all types of boaters. The Marinalife Cruising Club offers boaters access to detailed marina information and travel resources, such as trip itineraries, destination guides, cruising stories, captain’s tips and more to make their boating adventures stress-free.
Snag-A-Slip, the market leader in boat slip reservations, has steadily grown its network and serves boaters from Canada to the Caribbean. Snag-A-Slip aims to showcase its marina partners and easily connect transient boaters with available slips. Snag-A-Slip recently acquired SlipSure, the largest app for instant and same day boater bookings. The combined networks meet all boater booking needs. The Snag-A-Slip mobile app is available for free download on the App Store and Google Play.